Gold Coast, Australia - clients worldwide

Twenty years building online stores. Now we build the AI that runs them.

Shopify and Magento builds, AI‑accelerated web apps, and business automation - scoped honestly, shipped fast, and supported long after launch.

  • 20+ years in ecommerce
  • Fast, honest turnaround
  • Competitive pricing
  • Support that answers the phone
gce - client session

gce new reef-supply --platform shopify --express

scaffolding theme ............ done 12 sections

importing products ........... done 214 skus

payments ..................... shopify payments + paypal

shipping zones ............... au nz us uk

live in 6 days → reefsupply.com.au

gce audit --automation

mapping order flow ........... 14 manual steps found

quick wins ................... 6 est. 11 hrs/week back

audit report sent

We work in
  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce
  • Astro
  • Laravel
  • Boomi
  • Anthropic
  • OpenAI
  • n8n

AI services

What we build now

AI has changed what a small, senior team can deliver. These are the ten things clients bring us most - each one quoted fixed-price after a scope call.

Build & ship

Sites and apps, delivered fast
  • Shopify

    Express Shopify site development

    A complete store - theme, products, payments and shipping - configured, tested and live in days, not months.

  • Astro

    WordPress to Astro conversion & design upgrade

    We rebuild slow WordPress sites in Astro with a professional design refresh. Faster pages, better rankings, no plugin stack to babysit.

  • Rescue

    Vibe coding completions

    Started a build in Cursor, Lovable or v0 and hit a wall? We take half-finished AI-coded projects and make them secure, stable and production-ready.

  • Custom

    AI-accelerated web apps

    Custom web applications scoped, prototyped and delivered in a fraction of the traditional agency timeline - and budget.

  • SaaS

    SaaS stack replacement

    Sick of renting six tools that each do half the job? We replace the stack with one app built for how you work - no per-seat fees, no bloat, and you own it.

Automate & run

Less admin, fewer tabs
  • Ops

    AI operating systems

    One AI layer across your data, documents and tools, so your team stops copy-pasting between eleven browser tabs.

  • Audit

    Process automation audits

    We map how work actually moves through your business and hand you a ranked list of what to automate first, with the payoff for each item.

  • Flows

    Workflow automation

    Orders, inventory, invoicing and support running hands-off - built on the tools you already pay for.

Grow & connect

Systems that keep working
  • Growth

    AI marketing systems

    Content, email and reporting pipelines that keep marketing moving without hiring a full-time marketer.

  • Systems

    Payments & systems integration

    Your store connected to ERPs, 3PLs, accounting and payment providers, so data moves itself instead of through spreadsheets.

The engine room

Ecommerce is still the day job

AI didn't replace the core practice - it made it faster. We've been designing, building and supporting serious online stores for over twenty years, and we still do it every day.

See ecommerce packages
  • Shopify development

    Theme builds, custom apps, migrations and store optimisation for Australia's most popular platform.

  • Magento development

    Enterprise-grade Magento builds and rescues for stores that have outgrown simpler platforms.

  • Ecommerce site builds

    Full store builds end to end - WooCommerce, BigCommerce and headless included - from brief to launch.

How we work

Three steps, no mystery

  1. 1

    Scope call

    Twenty minutes on the phone. You tell us what you are trying to ship; we tell you if we are the right fit.

  2. 2

    Fixed quote

    A written quote with scope, timeline and price within 48 hours. No hourly-rate surprises.

  3. 3

    Build, launch, support

    We build, you review, we launch - then we stay on for support. Most clients have worked with us for years.

Start a project

Tell us what you're trying to ship

A store, an app, an automation, or a half-finished project that needs rescuing - send the short version and you'll have a fixed quote within 48 hours.

0413 997 229
  • Free scope call, no obligation
  • Written quote within 48 hours
  • You deal with the people doing the work

Goes straight to the dev team - replies within one business day.